Clustering Internet Memes with Metric Learning and Dynamic Modality Weighting.
- V. Sherratt , S. Elayan and N. Dethlefs
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This paper presents a two-stage metric learning approach for large-scale clustering of internet memes into pre-defined knowledge categories. We also introduce a novel dynamic modality weighting step to adaptively balance the influence of image and text attributes which outperforms other multi- modal approaches. We train and evaluate the pipeline across 678,734 memes from KnowYourMeme.com and achieve an F1 score of 91% when assigning unseen memes from a differ- ent source to KnowYourMeme.com categories. Our proposed approach incorporates more meme types than prior research, enabling the alignment of individual memes to crucial knowl- edge sources for information retrieval tasks, with further ap- plications in meme analysis, misinformation detection, hate- ful meme detection and internet cultural studies.- 2026. Proceedings of the International AAAI Conference on Web and Social Media (ICWSM 2026), Los Angeles, USA